Mindjoy
CUSTOMER STORIES/ACCOUNTING - NORTH-WEST UNIVERSITY

NWU School of Accounting Keeps Student Success Front and Center With Mindjoy

A conversation with:

Profile photo of Elizma Visagie

Elizma Visagie

Senior Lecturer

Elizma Visagie from ACCOUNTING - NORTH-WEST UNIVERSITY

The insights it creates are on the next level. Seeing what's happening behind the scenes helps me understand where students are truly struggling, breaking through my own biases about what they need help with. The tools just keep getting better and meet our needs more and more.

Challenge

NWU's School of Accounting has a strong academic program but faced increasing difficulties in providing adequate support for their second-year management accounting students. With only 2-3 contact hours per week and strict examination requirements, they needed a more structured approach to student support that could work at scale while maintaining high academic standards.

How Mindjoy Partners with NWU School of Accounting

Together, we’ve looked at tailored ways to build a comprehensive student support system based on NWU accounting pedagogy and goals:

  • 24/7 AI Tutoring: Implemented personalized support for homework and exam preparation.
  • Real-time Insights: Provided insights into student performance and learning gaps with our insights dashboards.
  • Immediate Feedback: Enabled auto-marking for assignments and practice problems, including long-form answers, not just multiple-choice.
  • Dedicated Support: Mindjoy’s team supported every step of the way to help with platform setup and optimization.
  • Curriculum Alignment: Tailored content aligned with the MDAC272 curriculum.

Impact

Through a strategic partnership with Mindjoy, NWU has transformed their student support system:

  • Achieved 88% overall pass rate in MDAC272.
  • 83% of struggling students successfully completed the module.
  • 41% of students showed a 7% improvement in exam performance.
  • Extended learning beyond physical classroom constraints.
  • Enabled real-time homework feedback and assessment.
  • Prepared students for AI integration in future accounting careers.
  • Established a foundation for scaling to the entire student cohort.

Based on these results, NWU is expanding Mindjoy implementation across their accounting program, with plans to integrate baseline assessments and enhance course content for improved student outcomes.

7%
Better exam performance for struggling students
88%
Overall pass rate achieved in pilot program
83%
At-risk students passed the module

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