Mindjoy
Mindjoy Logo

Building the future of learning

The world needs ideas and innovation to make progress and create knowledge. Creative and talented people are everywhere, but the opportunity to develop is limited. We exist to change that.

Visit careers

Mindjoy is an AI-first platform committed to grow talent and help young people build the skills humanity needs to flourish with technology. We're building infrastructure that facilitates collaboration between human creativity and the best AI technology for learning. The promise of augmented human intelligence offers us an opportunity for an untethered education where every person can learn with an expert who guides our curiosity.

A good education creates a powerful ripple effect: enriching individual lives while building humanity's collective capacity to solve problems. A good education is not predicated on attending school. Being in school is not that same as learning.

Think back to when you learned something you truly loved. Maybe it was building your first website, learning to dribble, mastering a new board game, or learning to draw something in HD. That moment when everything clicked – that spark of "I can do this!" – that's not just a nice memory. It's the foundation of what it means to have agency as a learner. It's the moment you internalize that your efforts yield outputs, it's the aha moment that you can just learn to do things.

Core Insights

Mindjoy is built on some core insights key insights (gained from a team of educators, coaches and engineers that decades of classroom experiences among them):

  1. Learning is inherently social: Technology should enhance, not replace, human connection. Our platform creates spaces where collaboration flourishes and community accelerates learning. Failure would be a group of people looking at computers in isolation.

  2. Motivation is the new Intelligence: AI is commoditizing intelligence and democratizing access to expert information. Now motivation matters more than ever. When learners are motivated, they become unstoppable at learning, they can accelerate their growth exponentially.

  3. Depth of Knowledge powers agency: Real learning goes beyond memorizing and regurgitating surface understanding. Depth knowledge develops first through mastery of core concepts and the applied skills through projects. This kind of mastery creates a foundation for tackling increasingly complex challenges and builds the confidence to say "I can learn anything I put my mind to."

  4. Educators' role will transform: In a world of AI, non-technical educators will empower motivated young people to learn just about anything, including technical subjects. The role of educators is evolving from content delivery to inspiration and guidance.

The Impact

When people experience learning this way, something remarkable happens. They don't just learn better; they live better. They become confident problem-solvers who just want to do things. They:

  • Believe in their ability to master new skills
  • Thrive in collaborative environments
  • Approach challenges with curiosity instead of fear
  • Are able to manifest change in the world

Learning is a creative system, not a transactional one, and our focus is on igniting curiosity through playful, collaborative learning experiences that build real tech skills. The best learning doesn't feel like work – it feels like discovery. That's not just our philosophy; it's our commitment to every learner and educator. Together, we're reimagining what education can be in the age of AI.

Bloom's 2 Sigma problem which asks how we might make group instruction as effective as 1:1 tutoring. Our solution is the powerful combination of humans and AI systems.

The future belongs to motivated young people who can direct their own learning. And, we're convinced that most young people will still get together and learn with peers at something that resembles university and school. The shift from educational organisations to learning organizations will start gradually and then suddenly.

In the spirit of great educators who made complex ideas simple: real learning is "hard fun".

Our Principles

These core principles guide how we approach education and shape the future of learning at Mindjoy.

Photo of Annie Salotto

Annie Salotto

Start with undiscovered talent 👧🏿

We believe in the untapped potential of young minds. Our mission is to identify and nurture talent early, creating opportunities for growth and development that might otherwise go undiscovered.

Photo of Kat Morgan

Kat Morgan

Hard fun 💥

Learning should be challenging yet engaging. We create experiences that sit at the intersection of fun and challenge, where real growth happens and students are most engaged.

Photo of Gabi Immelman

Gabi Immelman

Learn fast 💻

In the rapidly evolving world of education and technology, speed matters. We embrace rapid iteration, quick learning cycles, and decisive action to continuously improve our impact on students.

Photo of Pieter Heyns

Pieter Heyns

Make contact with reality 👩‍🚀

Every decision we make is rooted in real student needs and outcomes. We constantly seek feedback and measure our impact to ensure we're making a meaningful difference in students' lives.

Photo of Letlhogonolo Maloka

Letlhogonolo Maloka

Bring friends along 🙌

Learning is inherently social. We create environments where students can learn from each other, collaborate on projects, and build lasting relationships while developing their skills.

Our Team

Gabi Immelman

Gabi Immelman

CO-FOUNDER & CEO
Ethan Marrs

Ethan Marrs

CO-FOUNDER & CTO
Pieter Heyns

Pieter Heyns

CO-FOUNDER & CFO
Raoul DIffouo

Raoul DIffouo

SOFTWARE ENGINEER
Annie Salotto

Annie Salotto

OPERATIONS MANAGER
Kat Morgan

Kat Morgan

HEAD OF LEARNING & COMMUNITY
Letlhogonolo Maloka

Letlhogonolo Maloka

ENGAGEMENT ENGINEER

Join our team

We're looking for passionate individuals who want to transform education and inspire the next generation of innovators.

Careers page
Team collaboration